The landscape of our economy is rapidly changing. With the pandemic (COVID-19) we have seen many businesses force to close, while others pivot and adapt to new trends to stay alive and thrive. We have also seen many new startups emerge in aid of the pandemic across the globe.
But as I see it the best time to start a business is when the world needs it the most. Time and time again, in moments of crisis we see the most innovative, and successful companies get built. These startups take the global problems and find a solution to benefit the world as a whole, thus shift the marketing demand in their favor. Airbnb is a perfect example of innovation in the crisis and many others.
Creating a startup is hard, it takes focus, demand, and innovation. As a founder, you must figure out if and when you can handle the pressure of building a startup.