See the great thing is, I get to write this entry while going through the experience right now. Most founders tend to write their stories after they hit a point of success. However, I am choosing to write about the experience in real-time, whether failure or success.
Learning how to pivot is essential as part of the startup process because it never turns out how you initially envisioned. Thus if you learn this process properly you can navigate your startup into the various checkpoints of success into a slingshot effort with many forms of testing and validation. However, doing this wrong will lead to nowhere but failure.
It’s a shift in the business’s strategy whether tech, marketing, or model. Testing a new approach to the matter can shift into success. We have seen a lot of this due to the pandemic.
When starting a business there are many components to get from ideation to launch, and in growth mode. It’s difficult to balance innovating the company, and attending the needed administrative work to operate. This is why Maya the smart assistant was born, to help founders predict what work needs to be done for the business to operate and grow and then carry out the tasks to vendors most relevant. Founders can have the time needed to innovate and grow a sustainable company.